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Marketing Agency Atelier Market Research
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About us
Atelier Market Research is an independent agency and a workshop of qualitative market research. We offer a premium research experience driven by expertise and passion, leading to discoveries and unique new solutions.
𝒜𝓉𝑒𝓁𝒾𝑒𝓇 𝑀𝒶𝓇𝓀𝑒𝓉 𝑅𝑒𝓈𝑒𝒶𝓇𝒸𝒽
Our Partners
Expertise
We have been conducting research since 2004, and this experience allows us to consider ourselves experts in the field. Over the years we have successfully completed more than 2,000 projects - and we are not planning to stop there!
Contact Us We understand people deeply. Our expertise lies in the richness and depth of ideas combined with clarity, simplicity, and minimalism.
𝒜𝓉𝑒𝓁𝒾𝑒𝓇 𝑀𝒶𝓇𝓀𝑒𝓉 𝑅𝑒𝓈𝑒𝒶𝓇𝒸𝒽
Where We Work
We deliver projects across Russia and internationally. Our experience working with companies from diverse regions allows us to account for local market specifics and provide effective solutions for clients anywhere in the world
𝒜𝓉𝑒𝓁𝒾𝑒𝓇 𝑀𝒶𝓇𝓀𝑒𝓉 𝑅𝑒𝓈𝑒𝒶𝓇𝒸𝒽
Our Core Principles
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Personalized Approach
Research is a unique experience and an opportunity to expand our horizons which is why we develop a personalized methodology for each project
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Openness and Honesty
We strive for excellence in everything which is why impartiality, openness to new ideas, and a willingness to share our knowledge and experience form the foundation of our principles
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Creativity
We believe research is more than just dry facts and numbers. Every project is a tapestry of ideas from many people and our goal is to unravel uncertainty and reveal a clear, vivid pattern
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Friendliness
We appreciate everyone who allows us to explore the world from different perspectives and make new discoveries every day - we appreciate you
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Flexibility
Every unique challenge is an opportunity that helps us grow and accomplish the impossible
𝒜𝓉𝑒𝓁𝒾𝑒𝓇 𝑀𝒶𝓇𝓀𝑒𝓉 𝑅𝑒𝓈𝑒𝒶𝓇𝒸𝒽
Creativity
Unique Methods of Atelier Market Research
We take pride in our specially developed methods, which enable us to conduct research at the highest level
Atelier Brand Universe Map TM
A universal model of human interaction with the world, which can be used to map needs, consumer types, brands, innovations and trends
Atelier Mix Method
A format of strategic sessions and workshops that helps together with the client to adapt the marketing mix and identify new brand opportunities in a changing environment - taking into account new market realities and focusing on brand resilience and flexibility
Atelier Brand Gallery Method
A creative approach to tackling a wide range of research and marketing challenges, from brand building to crafting innovation strategies
𝒜𝓉𝑒𝓁𝒾𝑒𝓇 𝑀𝒶𝓇𝓀𝑒𝓉 𝑅𝑒𝓈𝑒𝒶𝓇𝒸𝒽
Book a presentation of the method
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Types of Research
We offer a wide range of research services and can help you select the best solution
We uncover the real needs, motivations, and habits of your audience. We analyze what drives customer decisions and help tailor your product, packaging, and communications for maximum engagement.
We immerse ourselves in consumers’ real-life contexts, observing how they interact with products or services in their natural environment. This approach reveals deep insights that standard surveys cannot capture.
We involve top industry experts to analyze the market, trends, and growth opportunities. Their insights help assess risks, uncover new growth areas and make strategically sound decisions.
We analyze the business audience - from key decision-makers to procurement structures and selection criteria and help craft effective communications and solutions for corporate clients.
We systematically analyze existing data sources - reports, studies, statistics, and industry reviews. This approach enables us to quickly gain a clear picture of the market and identify opportunities without the need for costly field research.
We analyze visual and verbal codes, symbols and cultural contexts that shape brand perception. We help craft communications that truly resonate with your target audience.
We run collaborative sessions with your team to generate ideas, test hypotheses and develop solutions. This is an effective way to engage everyone involved and swiftly turn insights into action.
𝒜𝓉𝑒𝓁𝒾𝑒𝓇 𝑀𝒶𝓇𝓀𝑒𝓉 𝑅𝑒𝓈𝑒𝒶𝓇𝒸𝒽
Strategic Research – Our Expertise
We establish a clear structure for the brand and its sub-brands, defining the role and positioning of each element to ensure the brand is cohesive and communications are clear and recognizable.
We evaluate how your current brand positioning resonates with the target audience and recommend ways to enhance it. We help define the brand’s unique position in the market.
We monitor global and local trends in consumer behavior, technology and design, providing forecasts that help your brand stay ahead of the competition.
We perform a comprehensive analysis of a product or service category - covering competitors, growth drivers, barriers and opportunities for innovation. This serves as the foundation for strategic brand development.
We generate and test ideas grounded in audience insights and needs. From concept to launch recommendations, everything is designed to help the product claim its niche.
We identify key market segments and build detailed consumer profiles. This enables the creation of targeted marketing strategies and the efficient allocation of resources.
We evaluate your brand’s current assets - awareness, associations and perception - and identify strengths and growth opportunities to enhance your market position.
We evaluate the effectiveness of advertising materials, slogans and creative concepts before launch, reducing risk and boosting campaign conversions.
𝒜𝓉𝑒𝓁𝒾𝑒𝓇 𝑀𝒶𝓇𝓀𝑒𝓉 𝑅𝑒𝓈𝑒𝒶𝓇𝒸𝒽
OUR OFFICE
The Atelier Market Research office is located in the heart of Moscow, in a building that houses the Mikhail Bulgakov Museum, the Pyotr Konchalovsky Museum, and the Bulgakov House Museum-Theater. It’s just a 3-minute walk from Patriarch’s Ponds and Mayakovskaya Metro Station.
( You can view or rent the office by clicking the button below)
Learn more ( You can view or rent the office by clicking the button below)
𝒜𝓉𝑒𝓁𝒾𝑒𝓇 𝑀𝒶𝓇𝓀𝑒𝓉 𝑅𝑒𝓈𝑒𝒶𝓇𝒸𝒽
Contacts
- Natalia AleksakhinaCEO
natalia.aleksakhina@atelier-mr.ru
- Nikolay KarchazhkinResearch Consultantnikolay.karchazhkin@atelier-mr.ru
- Marina SivakProject Coordinatormarina.sivak@atelier-mr.ru
Phone: +7 (495) 646 0622
E-mail: office@atelier-mr.ru
Address: 123001, Russia, Moscow, Bolshaya Sadovaya street 10
Phone: +7 (495) 646 0622
E-mail: office@atelier-mr.ru
Address: 123001, Russia, Moscow, Bolshaya Sadovaya street 10
